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Customer retention and price elasticity : are motor insurance policies homogeneous with respect to loyalty?

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Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20160010923
003  MAP
005  20160406164357.0
008  160404s2015 esp|||| ||| ||spa d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎322
24500‎$a‎Customer retention and price elasticity‎$b‎: are motor insurance policies homogeneous with respect to loyalty?‎$c‎Montserrat Guillén, Ana María Pérez Marín and Leo Guelman
260  ‎$a‎Barcelona‎$b‎University of Barcelona‎$a‎Ontario [etc.]‎$b‎Royal Bank of Canada‎$c‎[2014]
520  ‎$a‎Insurance companies operate in a more competitive environment than they used to do in the past. Customers easily switch from one insurer to another. Nowadays, the central problem for insurance companies is not only to create and launch new products for the market, but additionally to achieve commercial success by retaining customers. Policy cancellations and lapses strongly in uence the position of the company in the market and its level of risk. Understanding customer behavior is extremely valuable for insurers
650 4‎$0‎MAPA20080603779‎$a‎Seguro de automóviles
650 4‎$0‎MAPA20130016948‎$a‎Retención de clientes
650 4‎$0‎MAPA20080578879‎$a‎Análisis empírico
650 4‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
650 4‎$0‎MAPA20120006287‎$a‎Elasticidad
7001 ‎$0‎MAPA20080360160‎$a‎Guillén Estany, Montserrat
7001 ‎$0‎MAPA20130014463‎$a‎Pérez Marín, Ana María
7001 ‎$0‎MAPA20140020843‎$a‎Guelman, Leo
7102 ‎$0‎MAPA20080447489‎$a‎Universidad de Barcelona
7102 ‎$0‎MAPA20160004649‎$a‎Royal Bank of Canada