Customer retention and price elasticity : are motor insurance policies homogeneous with respect to loyalty?

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<rdf:Description>
<dc:creator>Guillén Estany, Montserrat</dc:creator>
<dc:creator>Pérez Marín, Ana María</dc:creator>
<dc:creator>Guelman, Leo</dc:creator>
<dc:creator>Universidad de Barcelona</dc:creator>
<dc:creator>Royal Bank of Canada</dc:creator>
<dc:date>2015</dc:date>
<dc:description xml:lang="es">Sumario: Insurance companies operate in a more competitive environment than they used to do in the past.  Customers easily switch from one insurer to another. Nowadays, the central problem for insurance companies is not only to create and launch new products for the market, but additionally to achieve commercial success by retaining customers. Policy cancellations and lapses strongly in uence the position of the company in the market and its level of risk. Understanding customer behavior is extremely valuable for insurers</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/155900.do</dc:identifier>
<dc:language>spa</dc:language>
<dc:publisher>University of Barcelona</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Seguro de automóviles</dc:subject>
<dc:subject xml:lang="es">Retención de clientes</dc:subject>
<dc:subject xml:lang="es">Análisis empírico</dc:subject>
<dc:subject xml:lang="es">Fidelización de clientes</dc:subject>
<dc:subject xml:lang="es">Elasticidad</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">Customer retention and price elasticity : are motor insurance policies homogeneous with respect to loyalty?</dc:title>
</rdf:Description>
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