Centro de Documentacion de Fundación MAPFRE - Reputation risk in a social media culture : how well is the insurance market responding?

MAP20160013559

Reputation risk in a social media culture : how well is the insurance market responding?. — [S.l.] : Chartered Insurance Institute, 2015

Sumario: Introduction - Recent examples of reputation loss - Risk perception - Barriers to the development of Brand & Reputation insurance - Cover available within the UK insurance market - Use of alternative risk transfer for Brand and reputation protection - Proposal for an SME solution covering Brand & Reputation risk - Our conclusión, insurance brokers must be more proactive - Summary of recommendations - Next steps

1. Riesgo reputacional . 2. Social media . 3. Productos de seguros . 4. Mercado de seguros . I. Chartered Insurance Institute .