Centro de Documentacion de Fundación MAPFRE - Ethical culture : the challenge for insurance marketers

MAP20160018592

Ethical culture : the challenge for insurance marketers. — London : CII, 2016

(CII guidance)

Sumario: The guidance paper looks at five issues in some depth: product, information, price, distribution and suppliers. These issues emerged as priorities from a roundtable, organised by the Chartered Insurance Institute, with senior marketers from a range of large and niche brokers and insurers from both London and regional markets. The goal of this paper is not to highlight good or bad practice, or to provide strict ethical rules, but to collate and share current experience and areas of focus with others across the profession, and some guidance for firms to decide how to apply to their particular situation. The insurance sector is made up of an enormous diversity of businesses and each will want to address these important points in ways that reflect their own particular place in the delivery of insurance products and services

1. Empresas de seguros . 2. Ética empresarial . 3. Cultura empresarial . 4. Mercado de seguros . 5. Dinámica empresarial . I. Chartered Insurance Institute .