Búsqueda

Green marketing and management : a global perspective

Registro MARC
Tag12Valor
LDR  00000nam a2200000 i 4500
001  MAP20070026986
003  MAP
005  20080417182900.0
008  970129s1996 usa 00010 eng d
020  ‎$a‎1-55786-634-1
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎83
1001 ‎$0‎MAPA20080119287‎$a‎Wasik, John F.
24510‎$a‎Green marketing and management‎$b‎: a global perspective‎$c‎John F. Wasik
260  ‎$a‎Cambridge‎$b‎Blackwell‎$c‎1996
300  ‎$a‎XVIII, 247 p.‎$c‎22 cm
520  ‎$a‎Introduction: The green mandate -- Green accountability: how is it measured? -- Green management: action -- Green marketing ethics and social responsability -- Partnering: alliances in green marketing -- Beyond marketing: selling values -- Verifying the message: ecolabeling and certification -- Green advertising -- Holistic marketing management -- Partnering: bringing definitions and issues to the marketplace -- Packaging as a green marketing message -- Epilogue: A new definition of wealth -- Glossary -- References -- Resources: The CERES principles. Rating an organization: the EFACT rating system. Standards for environmental excellence: a checklist. Leading multinational marketers
65011‎$0‎MAPA20080546908‎$a‎Ecología
65011‎$0‎MAPA20080589172‎$a‎Aspectos económicos
65011‎$0‎MAPA20080606367‎$a‎Gestión medioambiental
65011‎$0‎MAPA20080551636‎$a‎Marketing
65011‎$0‎MAPA20080571566‎$a‎Casos prácticos
65011‎$0‎MAPA20080555061‎$a‎Management
65011‎$0‎MAPA20080546991‎$a‎Empresas
65011‎$0‎MAPA20080543334‎$a‎Calidad
65011‎$0‎MAPA20080624804‎$a‎Protección del medio ambiente
65011‎$0‎MAPA20080585204‎$a‎Etiqueta ecológica
65011‎$0‎MAPA20080598365‎$a‎Productos ecológicos
65011‎$0‎MAPA20080546953‎$a‎Embalaje
65011‎$0‎MAPA20080557881‎$a‎Directorios
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A