Green marketing and management : a global perspective

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<rdf:Description>
<dc:creator>Wasik, John F.</dc:creator>
<dc:date>1996</dc:date>
<dc:description xml:lang="es">Sumario: Introduction: The green mandate -- Green accountability: how is it measured? -- Green management: action -- Green marketing ethics and social responsability -- Partnering: alliances in green marketing -- Beyond marketing: selling values -- Verifying the message: ecolabeling and certification -- Green advertising -- Holistic marketing management -- Partnering: bringing definitions and issues to the marketplace -- Packaging as a green marketing message -- Epilogue: A new definition of wealth -- Glossary -- References -- Resources: The CERES principles. Rating an organization: the EFACT rating system. Standards for environmental excellence: a checklist. Leading multinational marketers</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/15674.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Blackwell</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Ecología</dc:subject>
<dc:subject xml:lang="es">Aspectos económicos</dc:subject>
<dc:subject xml:lang="es">Gestión medioambiental</dc:subject>
<dc:subject xml:lang="es">Marketing</dc:subject>
<dc:subject xml:lang="es">Casos prácticos</dc:subject>
<dc:subject xml:lang="es">Management</dc:subject>
<dc:subject xml:lang="es">Empresas</dc:subject>
<dc:subject xml:lang="es">Calidad</dc:subject>
<dc:subject xml:lang="es">Protección del medio ambiente</dc:subject>
<dc:subject xml:lang="es">Etiqueta ecológica</dc:subject>
<dc:subject xml:lang="es">Productos ecológicos</dc:subject>
<dc:subject xml:lang="es">Embalaje</dc:subject>
<dc:subject xml:lang="es">Directorios</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">Green marketing and management : a global perspective</dc:title>
<dc:format xml:lang="es">XVIII, 247 p. ; 22 cm</dc:format>
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