Green marketing and management : a global perspective

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      <subfield code="a">Introduction: The green mandate -- Green accountability: how is it measured? -- Green management: action -- Green marketing ethics and social responsability -- Partnering: alliances in green marketing -- Beyond marketing: selling values -- Verifying the message: ecolabeling and certification -- Green advertising -- Holistic marketing management -- Partnering: bringing definitions and issues to the marketplace -- Packaging as a green marketing message -- Epilogue: A new definition of wealth -- Glossary -- References -- Resources: The CERES principles. Rating an organization: the EFACT rating system. Standards for environmental excellence: a checklist. Leading multinational marketers</subfield>
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