Centro de Documentación de Fundación MAPFRE

MAP20160023572

Vulnerable segments / Jenny Sutton

Sumario: Insurance CEOs face a dilemma: Should they invest in growing the least profitable part of their business, in order to attract and retain the most price-sensitive customers, or should they continue their focus on the customers that buy the big ticket, more profitable products? In this article, the author discusses how underserved market segments are vulnerable to copetition from disruptors, and that disruption, whether external or internal, is inevitable

En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 01/07/2016 Número 7 - julio 2016 , p. 50-51

1. Mercado de seguros . 2. Comportamiento del consumidor . 3. Retención de clientes . 4. Empresas de seguros . 5. Modelos de negocio . 6. Estrategia de crecimiento . 7. Millennials . 8. Seguro de vida . I. Título.