Búsqueda

Vulnerable segments

<?xml version="1.0" encoding="UTF-8" standalone="no"?>
<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<rdf:Description>
<dc:creator>Sutton, Jenny</dc:creator>
<dc:date>2016-07-01</dc:date>
<dc:description xml:lang="es">Sumario: Insurance CEOs face a dilemma: Should they invest in growing the least profitable part of their business, in order to attract and retain the most price-sensitive customers, or should they continue their focus on the customers that buy the big ticket, more profitable products? In this article, the author discusses how underserved market segments are vulnerable to copetition from disruptors, and that disruption, whether external or internal, is inevitable</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/157175.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Comportamiento del consumidor</dc:subject>
<dc:subject xml:lang="es">Retención de clientes</dc:subject>
<dc:subject xml:lang="es">Empresas de seguros</dc:subject>
<dc:subject xml:lang="es">Modelos de negocio</dc:subject>
<dc:subject xml:lang="es">Estrategia de crecimiento</dc:subject>
<dc:subject xml:lang="es">Millennials</dc:subject>
<dc:subject xml:lang="es">Seguro de vida</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Vulnerable segments</dc:title>
<dc:relation xml:lang="es">En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 01/07/2016 Número 7 - julio 2016 , p. 50-51</dc:relation>
</rdf:Description>
</rdf:RDF>