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Vulnerable segments

Recurso electrónico / Electronic resource
Registro MARC
Tag12Valor
LDR  00000cab a2200000 4500
001  MAP20160023572
003  MAP
005  20160801130233.0
008  160729e20160701sgp|||p |0|||b|eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎219
100  ‎$0‎MAPA20090038684‎$a‎Sutton, Jenny
24510‎$a‎Vulnerable segments‎$c‎Jenny Sutton
520  ‎$a‎Insurance CEOs face a dilemma: Should they invest in growing the least profitable part of their business, in order to attract and retain the most price-sensitive customers, or should they continue their focus on the customers that buy the big ticket, more profitable products? In this article, the author discusses how underserved market segments are vulnerable to copetition from disruptors, and that disruption, whether external or internal, is inevitable
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 4‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
650 4‎$0‎MAPA20130016948‎$a‎Retención de clientes
650 4‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 4‎$0‎MAPA20110024864‎$a‎Modelos de negocio
650 4‎$0‎MAPA20080616953‎$a‎Estrategia de crecimiento
650 4‎$0‎MAPA20160000917‎$a‎Millennials
650 4‎$0‎MAPA20080570590‎$a‎Seguro de vida
7730 ‎$w‎MAP20090003767‎$t‎Asia insurance review‎$d‎Singapore : Ins Communications Pte Ltd., 2009-‎$x‎0218-2696‎$g‎01/07/2016 Número 7 - julio 2016 , p. 50-51