Centro de Documentación de Fundación MAPFRE - True customer centricity, transformation must happen across the entire business : technology, data and analytics will be critical to 'making it real'

MAP20160026122

True customer centricity, transformation must happen across the entire business : technology, data and analytics will be critical to 'making it real' / Michael Murphy

Sumario: The impact of new uses of data and analytics on insurers is a recurring theme. Momentum behind these changes is building, largely the result of insurers' drive for increased sophistication, radically improving efficiency (cost, capital, claims) and a strong customer focus. Many are building their strategies on these three pillars; and data, analytics and technology are key enablers.

En: Emphasis. - New York : Towers Watson, 1987-. - 01/09/2016 Número 2 - 2016 , p. 28

1. Análisis de datos . 2. Análisis predictivos . 3. Tecnología de la información . 4. Empresas de seguros . 5. Mejora continua . 6. Orientación al cliente . 7. Eficiencia operacional . 8. Estrategia empresarial . 9. Tendencias . I. Título.