Centro de Documentación de Fundación MAPFRE - Digital and e-commerce initiatives : present and future : survey conclusions

MAP20160033557

Digital and e-commerce initiatives : present and future : survey conclusions / Mario Capizzani, Pablo Foncillas. — [s.l.] : IESE, 2016

Sumario: This study forms part of the research paper series promoted by IESE's department of Industry Meetings on the occasion of the 2nd E-Commerce Meeting. The aim of this work is to measure the level and degree of penetration of e-commerce in five European countries: Spain, France, Italy, Germany and the United Kingdom. The results reflect the responses from 521 online surveys (approximately 100 in each country) of companies and executives from different sectors and industries

1. Comercio electrónico . 2. Canales de distribución . 3. Estudios de mercado . 4. Encuestas . 5. Transacciones comerciales . 6. Internet . 7. España . 8. Francia . 9. Italia . 10. Alemania . 11. Reino Unido . I. Foncillas, Pablo . II. IESE Business School . III. Encuentro de E-Commerce (2º: Septiembre 2016: Barcelona) .