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How a culture survives when a start-up merges with an incumbent

Recurso electrónico / Electronic resource
Registro MARC
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1001 ‎$0‎MAPA20160015157‎$a‎Von Tobel, Alexa
24500‎$a‎How a culture survives when a start-up merges with an incumbent‎$c‎Alexa Von Tobel
520  ‎$a‎LearnVest, a seven-year-old start-up once praised by the New York Times as "among the first to crack the code, using both technology and certified financial planners" to make goldstandard financial-planning services "accessible to millions of Americans," was acquired not long ago by Northwestern Mutual, a venerable insurance company more than a century old. LearnVest founder and CEO Alexa Von Tobel recently talked with McKinsey's BarrSeitz about the challenges and opportunities in merging two such seemingly disparate corporate cultures. The following is an edited transcript of the conversation.
650 4‎$0‎MAPA20080585457‎$a‎Fusión de empresas
650 4‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 4‎$0‎MAPA20150008961‎$a‎Startups
650 4‎$0‎MAPA20080590031‎$a‎Cultura corporativa
650 4‎$0‎MAPA20080585563‎$a‎Gestión financiera
650 4‎$0‎MAPA20080607531‎$a‎Orientación al cliente
7102 ‎$0‎MAPA20080442569‎$a‎McKinsey & Company