Centro de Documentación de Fundación MAPFRE - Taking today's customers into the fast lane : spotlight motor data

MAP20170002284

Taking today's customers into the fast lane : spotlight motor data / Sam Barrett

Sumario: Having grown up in the internet age, Millennials have very diff erent expectations to previous generations. Young people are getting into the driver's seat and motor insurers need to understand how to build a relationship with them

En: Post magazine : the insurance world covered since 1840. - London : Incisive Financial Publishing Ltd., 2005-2016. - 02/01/2017 Número 1 - enero 2017 , p. 24-26

1. Seguro de automóviles . 2. Millennials . 3. Generación Y . 4. Conectividad . 5. Canales de distribución . 6. Productos de seguros . 7. Ventas de seguros . I. Título.