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Gamification : the digital discipline driving engagement in insurance

Recurso electrónico / Electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20170005667
003  MAP
005  20220912130608.0
008  170220e20170127esp|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎217
1001 ‎$0‎MAPA20170002352‎$a‎Davey, Martin
24500‎$a‎Gamification‎$b‎: the digital discipline driving engagement in insurance‎$c‎Martin Davey
260  ‎$a‎[S.l.]‎$b‎Insurance Innovation Reporter‎$c‎2017
520  ‎$a‎Gamification has helped insurers better fulfill the needs of their customers and move away from conventional enterprise communications, and towards personalized, engaging interactions, but insurers must keep sight of its business purpose. Achieving customer engagement isn't easy in a sector like insurance. No matter how important it is to safeguard your home, vehicle or cellphone, filling out a static form just doesn't have the same appeal as immersing yourself in the latest augmented reality game, such as Pokémon Go.
650 4‎$0‎MAPA20150009920‎$a‎Gamificación
650 4‎$0‎MAPA20080568641‎$a‎Digitalización
650 4‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 4‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 4‎$0‎MAPA20080583224‎$a‎Ventas de seguros
650 4‎$0‎MAPA20080607531‎$a‎Orientación al cliente
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros