Búsqueda

Discussions on digital : how strategy is evolving and staying the same in the hypergrowth digital age

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<title>Discussions on digital</title>
<subTitle>:  how strategy is evolving and staying the same in the hypergrowth digital age</subTitle>
</titleInfo>
<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080442569">
<namePart>McKinsey & Company</namePart>
<nameIdentifier>MAPA20080442569</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">usa</placeTerm>
</place>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">S.l.]</placeTerm>
</place>
<publisher>McKinsey & Company</publisher>
<dateIssued>2017</dateIssued>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">eng</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
</physicalDescription>
<abstract displayLabel="Summary">Is a three-year strategy horizon a relic of a previous era? The short answer is "no." But strategy is evolving quickly in some unexpected ways. Brian Gregg, a partner in McKinsey's San Francisco office who leads our consumer digital-excellence initiative, spoke with  Silicon Valley leaders about this topic in McKinsey's latest Discussions on Digital podcast. Joining him were Jacques Pommeraud, SVP and general manager of cloud services at Salesforce and a former strategist; John Weinberg, head of strategy at Sephora; and Dianne Esber, associate partner and brand leader in McKinsey's Digital Marketing Practice in the San Francisco office. The following is an edited transcript of their conversation.</abstract>
<note type="statement of responsibility">McKinsey & Company</note>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080606091">
<topic>Estrategia empresarial</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080610722">
<topic>Estrategia organizativa</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080568641">
<topic>Digitalización</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20120023437">
<topic>Marketing digital</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080609542">
<topic>Canales de distribución</topic>
</subject>
<classification authority="">922.111.1</classification>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">170221</recordCreationDate>
<recordChangeDate encoding="iso8601">20220911192611.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20170005803</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>