Discussions on digital : how strategy is evolving and staying the same in the hypergrowth digital age

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<rdf:Description>
<dc:creator>McKinsey & Company</dc:creator>
<dc:date>2017-01??</dc:date>
<dc:description xml:lang="es">Sumario: Is a three-year strategy horizon a relic of a previous era? The short answer is "no." But strategy is evolving quickly in some unexpected ways. Brian Gregg, a partner in McKinsey's San Francisco office who leads our consumer digital-excellence initiative, spoke with  Silicon Valley leaders about this topic in McKinsey's latest Discussions on Digital podcast. Joining him were Jacques Pommeraud, SVP and general manager of cloud services at Salesforce and a former strategist; John Weinberg, head of strategy at Sephora; and Dianne Esber, associate partner and brand leader in McKinsey's Digital Marketing Practice in the San Francisco office. The following is an edited transcript of their conversation.</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/159307.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>McKinsey & Company</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Estrategia organizativa</dc:subject>
<dc:subject xml:lang="es">Digitalización</dc:subject>
<dc:subject xml:lang="es">Marketing digital</dc:subject>
<dc:subject xml:lang="es">Canales de distribución</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">Discussions on digital :  how strategy is evolving and staying the same in the hypergrowth digital age</dc:title>
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