Búsqueda

Discussions on digital : how strategy is evolving and staying the same in the hypergrowth digital age

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cam a22000004b 4500</leader>
    <controlfield tag="001">MAP20170005803</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20220911192611.0</controlfield>
    <controlfield tag="008">170221e201701  usa||||       ||| ||eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">922.111.1</subfield>
    </datafield>
    <datafield tag="245" ind1="0" ind2="0">
      <subfield code="a">Discussions on digital</subfield>
      <subfield code="b">:  how strategy is evolving and staying the same in the hypergrowth digital age</subfield>
      <subfield code="c">McKinsey & Company</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">[S.l.]</subfield>
      <subfield code="b">McKinsey & Company</subfield>
      <subfield code="c">2017</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">Is a three-year strategy horizon a relic of a previous era? The short answer is "no." But strategy is evolving quickly in some unexpected ways. Brian Gregg, a partner in McKinsey's San Francisco office who leads our consumer digital-excellence initiative, spoke with  Silicon Valley leaders about this topic in McKinsey's latest Discussions on Digital podcast. Joining him were Jacques Pommeraud, SVP and general manager of cloud services at Salesforce and a former strategist; John Weinberg, head of strategy at Sephora; and Dianne Esber, associate partner and brand leader in McKinsey's Digital Marketing Practice in the San Francisco office. The following is an edited transcript of their conversation.</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080606091</subfield>
      <subfield code="a">Estrategia empresarial</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080610722</subfield>
      <subfield code="a">Estrategia organizativa</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080568641</subfield>
      <subfield code="a">Digitalización</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20120023437</subfield>
      <subfield code="a">Marketing digital</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080609542</subfield>
      <subfield code="a">Canales de distribución</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20080442569</subfield>
      <subfield code="a">McKinsey & Company</subfield>
    </datafield>
  </record>
</collection>