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The Hunt for risk management's panda

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      <subfield code="a">The Hunt for risk management's panda</subfield>
      <subfield code="c">Andrew Bent</subfield>
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      <subfield code="a">You may never have heard of Chi Chi the giant panda, but you would almost certainly recognize her image. In 1961, Sir Peter Scott used sketches of Chi Chi to design the original logo for the World Wildlife Fund (now the World Wide Fund for Nature) and, in so doing, created one of the most recognizable and enduring symbols of international conservation.

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      <subfield code="t">Risk Management Magazine</subfield>
      <subfield code="d">New York : Risk and Insurance Management Society, 1982-</subfield>
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      <subfield code="g">04/09/2017 Volumen 64 Número 8 - septiembre 2017 , p. 22-25</subfield>
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