Búsqueda

Artificial intelligence in business : separating the real from the hype

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<title>Artificial intelligence in business</title>
<subTitle>: separating the real from the hype</subTitle>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20170014898">
<namePart>Breuer, Peter</namePart>
<nameIdentifier>MAPA20170014898</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20090036185">
<namePart>Chui, Michael</namePart>
<nameIdentifier>MAPA20090036185</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20170002338">
<namePart>London, Simon</namePart>
<nameIdentifier>MAPA20170002338</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">esp</placeTerm>
</place>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">New York</placeTerm>
</place>
<publisher>McKinsey & Company</publisher>
<dateIssued>2017</dateIssued>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">eng</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
<extent>8 p</extent>
</physicalDescription>
<abstract displayLabel="Summary">Typically understood as being all about robots and whiz-bang machines, artificial intelligence (AI) can be tough for executives to wrap their business minds around. In this episode of the McKinsey Podcast, senior partner Peter Breuer and McKinsey Global Institute partner Michael Chui speak with McKinsey Publishing's Simon London about burgeoning business applications of artificial intelligence, the line between hype and true use cases for AI, and how business leaders can separate one from the other.</abstract>
<note type="statement of responsibility">Peter Breuer, Michael Chui, Simon London </note>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080611200">
<topic>Inteligencia artificial</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20170005476">
<topic>Machine learning</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080586546">
<topic>Nuevas tecnologías</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080583897">
<topic>Cambio tecnológico</topic>
</subject>
<classification authority="">922.13</classification>
<relatedItem type="series">
<titleInfo>
<title>Podcast transcript</title>
</titleInfo>
</relatedItem>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">171108</recordCreationDate>
<recordChangeDate encoding="iso8601">20220911192301.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20170035947</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>