E-lectric customers : understanding customers' online engagement with their power and gas utilities: the case of Spain
Contenido multimedia no disponible por derechos de autor o por acceso restringido. Contacte con la institución para más información.
| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20170035954 | ||
| 003 | MAP | ||
| 005 | 20230321115033.0 | ||
| 008 | 171108s201710 esp|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a921.8 | ||
| 245 | 0 | 0 | $aE-lectric customers$b: understanding customers' online engagement with their power and gas utilities: the case of Spain$cDavid Borràs ...[et. al] |
| 260 | $aMadrid$bArthur D. Little$ccop. 2017 | ||
| 300 | $a18 p. | ||
| 520 | $aIn this viewpoint, Arthur D. Little analyzes Spanish online utility customers to understand how they engage with their utilities, highlighting the existing relationship between engagement, satisfaction and value and focusing on the growing relevance of online engagement. Furthermore, it points out the important gap that exists between challengers' and incumbents' online channels and engagement, reinforcing the call for urgent action. | ||
| 650 | 4 | $0MAPA20080568641$aDigitalización | |
| 650 | 4 | $0MAPA20080615307$aSatisfacción del cliente | |
| 650 | 4 | $0MAPA20080606091$aEstrategia empresarial | |
| 650 | 4 | $0MAPA20080554866$aInnovación | |
| 650 | 4 | $0MAPA20170006503$aTransformación digital | |
| 650 | 4 | $0MAPA20120023444$aSocial media | |
| 650 | 4 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 4 | $0MAPA20080590581$aEmpresas eléctricas | |
| 651 | 1 | $0MAPA20080637736$aEspaña | |
| 700 | 1 | $0MAPA20170014843$aBorrás, David |