E-lectric customers : understanding customers' online engagement with their power and gas utilities: the case of Spain

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<rdf:Description>
<dc:creator>Borrás, David</dc:creator>
<dc:date>2017</dc:date>
<dc:description xml:lang="es">Sumario: In this viewpoint, Arthur D. Little analyzes Spanish online utility customers to understand how they engage with their utilities, highlighting the existing relationship between engagement, satisfaction and value and focusing on the growing relevance of online engagement. Furthermore, it points out the important gap that exists between challengers' and incumbents' online channels and engagement, reinforcing the call for urgent action.</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/162387.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Arthur D. Little</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Digitalización</dc:subject>
<dc:subject xml:lang="es">Satisfacción del cliente</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Innovación</dc:subject>
<dc:subject xml:lang="es">Transformación digital</dc:subject>
<dc:subject xml:lang="es">Social media</dc:subject>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Empresas eléctricas</dc:subject>
<dc:subject xml:lang="es">España</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">E-lectric customers : understanding customers' online engagement with their power and gas utilities: the case of Spain</dc:title>
<dc:format xml:lang="es">18 p.</dc:format>
<dc:coverage xml:lang="es">España</dc:coverage>
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