Sección: Documentos electrónicosTítulo: E-lectric customers : understanding customers' online engagement with their power and gas utilities: the case of Spain / David Borràs ...[et. al]Publicación: Madrid : Arthur D. Little, cop. 2017Descripción física: 18 p.Notas: Sumario: In this viewpoint, Arthur D. Little analyzes Spanish online utility customers to understand how they engage with their utilities, highlighting the existing relationship between engagement, satisfaction and value and focusing on the growing relevance of online engagement. Furthermore, it points out the important gap that exists between challengers' and incumbents' online channels and engagement, reinforcing the call for urgent action.Materia / lugar / evento: DigitalizaciónSatisfacción del clienteEstrategia empresarialInnovaciónTransformación digitalSocial mediaServicio al clienteEmpresas eléctricasEspañaOtros autores: Borrás, DavidOtras clasificaciones: 921.8Derechos: In Copyright (InC)
