Centro de Documentación de Fundación MAPFRE - Winning the hearts and minds of customers : the new battleground

MAP20180008726

Winning the hearts and minds of customers : the new battleground / Ridwan Abbas

Sumario: Savvy business leaders recognise that customer experience (CX) is the new battleground in the pursuit of gaining competitive advantage - no matter whlch industry you are in. For the insurance sector, which has traditionally had a less than stellar reputation, the task of transforming the customer experience is a pertinent one

En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 01/02/2018 Número 2 - febrero 2018 , p. 40-42

1. Mercado de seguros . 2. Comportamiento del consumidor . 3. Opinión del cliente . 4. Ventaja competitiva . 5. Investigación de mercados . 6. Análisis de datos . 7. Transformación digital . 8. Fidelización de clientes . 9. Márketing de la empresa de seguros . I. Título.