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Torched on twitter : how social media influenced the response of insurers to the Liverpool fire
Recurso electrónico / electronic resource
MAP20180010361
Kirkman, Will ‌
Torched on twitter : how social media influenced the response of insurers to the Liverpool fire / Will Kirkman
Sumario: The insurer response to the Echo Arena car park fire has painted a picture of an industry unprepared. U-turns and industry infighting followed in the wake of the Liverpool car park blaze, which destroyed 1400 cars on New Year's Eve, framed in the context of an online public outcry on social media. Post unravels the industry response to the fire, and explores how events like this may shape insurer policy in the future
En: Insurance post. - London : Infopro Digital Insurance Information , 2016-2022. - 01/03/2018 Año 2018 Número 3 - marzo , p. 12-14
1. Mercado de seguros ‌. 2. Empresas de seguros ‌. 3. Incendios ‌. 4. Redes sociales ‌. 5. Causas de los incendios ‌. 6. Opinión del cliente ‌. 7. Consumidores ‌. 8. Márketing de la empresa de seguros ‌. 9. Gran Bretaña ‌. I. Título.