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Employer brand trust and affect : linking brand personality to employer brand attractiveness

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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001  MAP20180014802
003  MAP
005  20221116153032.0
008  180517e2018 gbr|| p |0|||b|eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20180006944‎$a‎Rampl, Linn Viktoria
24510‎$a‎Employer brand trust and affect‎$b‎ : linking brand personality to employer brand attractiveness‎$c‎Linn Viktoria Rampl, Peter Kenning
520  ‎$a‎The importance of employer branding to attract talent in organizations is increasing rapidly. Brand personality traits, particularly, have been shown to explain considerable variance in employer brand attractiveness. Despite such awareness, little is known about the underlying processes of this effect. The purpose of the authors is to close the research gap by drawing on a consumer brand model of brand affect and trust as a means of explaining employer brand attractiveness
650 4‎$0‎MAPA20080585747‎$a‎Imagen corporativa
650 4‎$0‎MAPA20080591236‎$a‎Gestión de la marca
650 4‎$0‎MAPA20080572389‎$a‎Imagen de marca
650 4‎$0‎MAPA20080645342‎$a‎Gestión del talento
650 4‎$0‎MAPA20080550226‎$a‎Confianza
650 4‎$0‎MAPA20080602390‎$a‎Marketing de la marca
650 4‎$0‎MAPA20080595357‎$a‎Comunicación interna
650  ‎$0‎MAPA20080545444‎$a‎Talento
7001 ‎$0‎MAPA20180006951‎$a‎Kenning, Peter
7730 ‎$t‎European Journal of Marketing.- Bingley (BD): Emerald Group Publishing Limited‎$g‎Vol. 48 No. 1/2 ; 2014 ; p. 218-236