Búsqueda

Employer brand trust and affect : linking brand personality to employer brand attractiveness

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<title>Employer brand trust and affect</title>
<subTitle> : linking brand personality to employer brand attractiveness</subTitle>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20180006944">
<namePart>Rampl, Linn Viktoria</namePart>
<nameIdentifier>MAPA20180006944</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20180006951">
<namePart>Kenning, Peter</namePart>
<nameIdentifier>MAPA20180006951</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<genre authority="marcgt">periodical</genre>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">gbr</placeTerm>
</place>
<dateIssued encoding="marc">2018</dateIssued>
<issuance>serial</issuance>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">eng</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
</physicalDescription>
<abstract displayLabel="Summary">The importance of employer branding to attract talent in organizations is increasing rapidly. Brand personality traits, particularly, have been shown to explain considerable variance in employer brand attractiveness. Despite such awareness, little is known about the underlying processes of this effect. The purpose of the authors is to close the research gap by drawing on a consumer brand model of brand affect and trust as a means of explaining employer brand attractiveness</abstract>
<note type="statement of responsibility">Linn Viktoria Rampl, Peter Kenning</note>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080585747">
<topic>Imagen corporativa</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080591236">
<topic>Gestión de la marca</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080572389">
<topic>Imagen de marca</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080645342">
<topic>Gestión del talento</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080550226">
<topic>Confianza</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080602390">
<topic>Marketing de la marca</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080595357">
<topic>Comunicación interna</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080545444">
<topic>Talento</topic>
</subject>
<classification authority="">922.112.1</classification>
<relatedItem type="host">
<titleInfo>
<title>European Journal of Marketing.- Bingley (BD): Emerald Group Publishing Limited</title>
</titleInfo>
<part>
<text>Vol. 48 No. 1/2 ; 2014 ; p. 218-236</text>
</part>
</relatedItem>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">180517</recordCreationDate>
<recordChangeDate encoding="iso8601">20221116153032.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20180014802</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>