Centro de Documentación de Fundación MAPFRE - HRD (Human Resource Development) practices and talent management in the companies with the employer brand

MAP20180014819

HRD (Human Resource Development) practices and talent management in the companies with the employer brand / Dmitry Kucherov, Elena Zavyalova

Sumario: The employer brand could be a key factor of competitiveness for a company in a contemporary labour market. The purpose of this paper is to identify the features of human resource development (HRD) practices and talent management in companies with employer brand (CEBs)

En: European Journal of Marketing.- Bingley (BD): Emerald Group Publishing Limited. - Vol. 36 No. 1 ; 2012 ; p. 86-104

1. Imagen corporativa . 2. Gestión de la marca . 3. Imagen de marca . 4. Gestión del talento . 5. Recursos humanos . 6. Marketing de la marca . 7. Cultura organizativa . 8. Estrategia corporativa . 9. Talento . 10. Rusia . I. Zavyalova, Elena . II. Título.