Measuring and managing employer brand image in the service industry

Recurso electrónico / electronic resource
Registro MARC
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1001 ‎$0‎MAPA20120006959‎$a‎Knox, Simon
24510‎$a‎Measuring and managing employer brand image in the service industry ‎$c‎Simon Knox, Cheryl Freeman
520  ‎$a‎In competitive labour markets, the challenge for service-based organisations is to differentiate themselves in order to successfully attract and retain talented staff. Recently, the notion of branding the firm to potential and existing employees has been evoked in the marketing literature. In an empirical study, we measure aspects of this employer brand' image among potential recruits and recruiters during the recruitment process. The managerial implications of developing a more consistent employer brand image in the recruitment market are discussed. We conclude the paper by highlighting the contribution of our research, its limitations and areas for further research
650 4‎$0‎MAPA20080585747‎$a‎Imagen corporativa
650 4‎$0‎MAPA20080591236‎$a‎Gestión de la marca
650 4‎$0‎MAPA20080572389‎$a‎Imagen de marca
650 4‎$0‎MAPA20080645342‎$a‎Gestión del talento
650 4‎$0‎MAPA20080618148‎$a‎Reclutamiento de personal
650 4‎$0‎MAPA20080603878‎$a‎Selección de personal
650 4‎$0‎MAPA20080626822‎$a‎Creación de valor en la empresa
650 4‎$0‎MAPA20080578039‎$a‎Sector servicios
650 4‎$0‎MAPA20080578879‎$a‎Análisis empírico
650  ‎$0‎MAPA20080545444‎$a‎Talento
7001 ‎$0‎MAPA20180007026‎$a‎Gudergan, Siegfried
7001 ‎$0‎MAPA20180007033‎$a‎Lings, Ian
7730 ‎$t‎Journal of Marketing Management.- Helensburgh (Argyll): Westburn Publishers Ltd.‎$g‎Vol. 22 ; 2006 ; p. 695-716