MAP20180024856 Quigley, Rosie Losing its fizz? : will lemonade's losses see its success go flat? / Rosie Quigley Sumario: Seemingly every week. a new start-up promises to disrupt the market. These brave new insurtechs raise questions from industry veterans about what they do, how they plan to do it and why on earth they carne up with that name. Yet none have fuelled as much discussion and column inches as US based insurtech Lemonade En: Insurance post. - London : Infopro Digital Insurance Information , 2016-2022. - 02/07/2018 Año 2018 Número 7 - julio , p. 12-15 1. Insurtech . 2. Mercado de seguros . 3. Empresas de seguros . 4. Modelos de negocio . 5. Startups . 6. Estados Unidos . I. Título.