Ecosystems and platforms : how insurers can turn vision into reality

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<dc:creator>Catlin, Tanguy</dc:creator>
<dc:creator>McKinsey & Company</dc:creator>
<dc:date>2020</dc:date>
<dc:description xml:lang="es">Sumario: Today, insurers win by offering a product. Tomorrow, insurers will win by providing access to prevention and assistance services and by offering the right product to the right customer at the right time. Ecosystems can also create extra value if they are marketed to especially desirable customer segments. Once such customers enter the ecosystem, individual products and services can keep the customers' transactions inside the ecosystem by referring customers to other solutions within the ecosystem</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/170897.do</dc:identifier>
<dc:language>spa</dc:language>
<dc:publisher>McKinsey & Company</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Transformación digital</dc:subject>
<dc:subject xml:lang="es">Plataformas digitales</dc:subject>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Productos de seguros</dc:subject>
<dc:subject xml:lang="es">Carta de servicios</dc:subject>
<dc:subject xml:lang="es">Servicios asistenciales</dc:subject>
<dc:subject xml:lang="es">Servicios compartidos</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">Ecosystems and platforms : how insurers can turn vision into reality</dc:title>
<dc:format xml:lang="es">9 p.</dc:format>
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