Centro de Documentación de Fundación MAPFRE - Ecosystems and platforms : how insurers can turn vision into reality

MAP20200008484

Ecosystems and platforms : how insurers can turn vision into reality / by Tanguy Catlin.. [et al]. — New York : McKinsey & Company, 2020

9 p.

Sumario: Today, insurers win by offering a product. Tomorrow, insurers will win by providing access to prevention and assistance services and by offering the right product to the right customer at the right time. Ecosystems can also create extra value if they are marketed to especially desirable customer segments. Once such customers enter the ecosystem, individual products and services can keep the customers' transactions inside the ecosystem by referring customers to other solutions within the ecosystem

1. Mercado de seguros . 2. Transformación digital . 3. Plataformas digitales . 4. Servicio al cliente . 5. Productos de seguros . 6. Carta de servicios . 7. Servicios asistenciales . 8. Servicios compartidos . I. Catlin, Tanguy . II. McKinsey & Company .