Centro de Documentación de Fundación MAPFRE - Global 500 2020 : the annual report on the world's most valuable and strongest brands.

MAP20200010487

Global 500 2020 : the annual report on the world's most valuable and strongest brands. . — [London] : Brand Finance, 2020

27 p.

Sumario: Foreword -- Brand Value Analysis -- Regional Analysis -- Brand Strength Analysis -- Sector Reputation Analysis -- Brand Finance Global 500 -- Definitions -- Brand Valuation Methodology -- Market Research Methodology -- Stakeholder Equity Measures -- Brand Guardianship Index 2020

1. Ranking . 2. Marcas . 3. Creación de valor en la empresa . 4. Valoración . 5. Multinacionales . 6. Imagen de marca . I. Brand Finance . II. Título.