Centro de Documentación de Fundación MAPFRE - Insurance 100 2020 : the annual report on the most valuable and strongest insurance brands

MAP20200016427

Insurance 100 2020 : the annual report on the most valuable and strongest insurance brands. — London [etc.] : Brand Finance, 2020

18 p.

Sumario: The world's top 100 most valuable insurance brands could lose up to US$100 billion worth of brand value as a result ofh te COVID-19 pandemic. Brand Finance's analysis shows that the insurance sector is one of the most heavily impacted industries globally and could face a potential 20% loss in brand value . COVID-19 is undoubtedly going to wreak havoc on the sector in the coming year both financially, as brands that already operate on wafer-thin margins are being drowned in claims, and reputationally, as brands which refuse to pay out COVID-19 related claims are risking potential irreparable damage

1. COVID-19 . 2. Coronavirus . 3. Pandemias . 4. Ranking . 5. Empresas de seguros . 6. Valoración de empresas . 7. Mercado de seguros . 8. Imagen de marca . 9. Ratios . I. Brand Finance . II. Título.