Centro de Documentacion de Fundación MAPFRE - Aggregation metrics : consumer approaches to online insurance comparison sites in Spain

Publicación: London : Finaccord, 2020Serie: (Consumer research)Notas: Sumario: Consumer behaviour in respect of online insurance aggregators and comparison sites, in particular, plus insurance distribution generally, varies significantly from country to country around the world. In Spain, aggregators, in particular, and online purchasing in general, are important factors in the distribution of car and home insurance, especially among customers making an active buying decision rather than those that simply renew an existing policy. The survey also investigated the proportions of customers holding different policy types, to understand the impact that this has on propensity to use aggregators. In particular, it found that aggregators performed somewhat better among non-standard policyholders for both car and home insuranceMateria / lugar / evento: Mercado de seguros Internet Productos de seguros Seguro multirriesgo del hogar Seguro de automóviles Comportamiento del consumidor Tecnologías interactivas Comparadores de seguros Procesos de medición Comercio electrónico España Otros autores: Finaccord
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