The Future 100 2.0.20

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      <subfield code="a">After we released The Future 100, our annual trend report, in January 2020, news of a novel coronavirus started making headlines. On March 11, the World Health Organization officially labeled COVID-19 as a pandemic. As the world introduced measures designed to curb the virus, including social distancing and country-wide lockdowns, our team closely tracked the new behaviors, cultural shifts and industry changes stemming from these sudden changes. Looking back at The Future 100, released just months earlier, we found that many of the trends we identify in our report are still applicable, and have even accelerated and matured. The Future 100 2.0.20 is a follow-up, highlighting 20 key trends that have fast-tracked as a result of COVID-19, plus five completely new trends to watch as the world embraces new habits (goodbye, handshakeshello, elbow bumps).</subfield>
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