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The Right communication strategy during the pandemic
Recurso electrónico / Electronic resource
MAP20200022244
Khanna, Anoop ‌
The Right communication strategy during the pandemic / Anoop Khanna
Sumario: All catastrophic events trigger panic and anxiety and at such times people look for communication that can reassure and provide authentic actionable information
En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 01/07/2020 Número 7 - julio 2020 , p. 46-47
1. Pandemias ‌. 2. Estrategia corporativa ‌. 3. Comunicación ‌. 4. Gestión de crisis ‌. I. Título.