How Middle East and Africa retailers can accelerate e-commerce : imperatives for now and the next normal

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<dc:creator>McKinsey & Company</dc:creator>
<dc:date>2020-10-01</dc:date>
<dc:description xml:lang="es">Resumen: The COVID-19 pandemic is first and foremost a human tragedy, but it has also had a significant impact on the global economy. In the Middle East and Africa (MEA), extensive lockdowns have led to changing consumer attitudes and a shift to online channels for activities such as shopping, meeting, and learning. People are also spending less, which reflects more cautious attitudes and direct hits to income. The priority for businesses in the next normal must be to manage the immediate impacts of the crisis on consumer demand. Depending on their position, that may mean ramping up digital solutions, leveraging third-party platforms, and using social media to continue conversations with their customers. Over the medium term, companies must make strategic decisions on e-commerce, taking into account their current capabilities, the trajectory of customer demand, and factors such as supply-chain capacity and flexibility.</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/173483.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>McKinsey & Company</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">COVID-19</dc:subject>
<dc:subject xml:lang="es">Coronavirus</dc:subject>
<dc:subject xml:lang="es">Pandemias</dc:subject>
<dc:subject xml:lang="es">Perspectivas económicas</dc:subject>
<dc:subject xml:lang="es">Comercio electrónico</dc:subject>
<dc:subject xml:lang="es">Comportamiento del consumidor</dc:subject>
<dc:subject xml:lang="es">Internet</dc:subject>
<dc:subject xml:lang="es">Oriente Medio</dc:subject>
<dc:subject xml:lang="es">África</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">How Middle East and Africa retailers can accelerate e-commerce : imperatives for now and the next normal</dc:title>
<dc:format xml:lang="es">14 p.</dc:format>
<dc:coverage xml:lang="es">Oriente Medio</dc:coverage>
<dc:coverage xml:lang="es">África</dc:coverage>
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