Data across the insurance value chain : thought leadership

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<subTitle>: thought leadership</subTitle>
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<namePart>Pereira, David </namePart>
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<namePart>Hidalgo, Mayte </namePart>
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<abstract displayLabel="Summary">Applying artificial intelligence and smart data across the value chain consists of embedding intelligent insights within all business processes to make data-driven decisions (choose the right premium, perform a marketing campaign, claim process...) which optimize both customer experience and P&L. In many cases, even replacing human intervention by automatic machine learning based insights, with the subsequent efficiency.</abstract>
<note type="statement of responsibility">David Pereira, Mayte Hidalgo</note>
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<topic>Mercado de seguros</topic>
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<topic>Machine learning</topic>
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<topic>Cadena del valor</topic>
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<topic>Data driven</topic>
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