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Data across the insurance value chain : thought leadership

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<title>Data across the insurance value chain</title>
<subTitle>: thought leadership</subTitle>
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<namePart>Pereira, David </namePart>
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<namePart>Hidalgo, Mayte </namePart>
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<dateIssued>2021</dateIssued>
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<abstract displayLabel="Summary">Applying artificial intelligence and smart data across the value chain consists of embedding intelligent insights within all business processes to make data-driven decisions (choose the right premium, perform a marketing campaign, claim process...) which optimize both customer experience and P&L. In many cases, even replacing human intervention by automatic machine learning based insights, with the subsequent efficiency.</abstract>
<note type="statement of responsibility">David Pereira, Mayte Hidalgo</note>
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<topic>Inteligencia artificial</topic>
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<topic>Mercado de seguros</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20170005476">
<topic>Machine learning</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080574857">
<topic>Cadena del valor</topic>
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<topic>Experiencia del cliente</topic>
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<topic>Data driven</topic>
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