The Potential of AI to boost customer experience

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      <subfield code="a">The COVID-19 global pandemic has shone a spotlight on the power of AI, as companies use it to predict trends in real time, personalise customer experiences and explore coronavirus treatments and vaccines. With pandemic-induced lockdowns and social restrictions nearly obliterating the personal touch customers expect from insurers, organisations must fill the ensuing void with technology say Cognizant's Messrs Newton Smith and Arun Baid.</subfield>
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