MAP20210031496 Broitman, Adam Digitally native brands : born digital, but ready to take on the world / Adam Broitman, Elizabeth Hunter, Jennifer Schmidt. — New York : McKinsey & Company, 2021 9 p. Sumario: By applying the right criteria, investors can identify digitally native brands with the potential to outperform 1. Marcas . 2. Nuevas tecnologías . 3. Transformación digital . 4. Inversiones . I. Hunter, Elizabeth . II. Schmidt, Jennifer . III. McKinsey & Company . IV. Título.