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Digitally native brands : born digital, but ready to take on the world

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<subTitle>: born digital, but ready to take on the world</subTitle>
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<namePart>Broitman, Adam</namePart>
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<namePart>Hunter, Elizabeth</namePart>
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<namePart>Schmidt, Jennifer</namePart>
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<dateIssued>2021</dateIssued>
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<abstract displayLabel="Summary">By applying the right criteria, investors can identify digitally native brands with the potential to outperform.</abstract>
<note type="statement of responsibility">Adam Broitman, Elizabeth Hunter, Jennifer Schmidt</note>
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<topic>Marcas</topic>
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<topic>Nuevas tecnologías</topic>
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