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Why digital trust truly matters : consumer faith in cybersecurity, data privacy, and responsible AI hinges on what companies do todayand establishing this digital trust just might lead to business...

Recurso electrónico / Electronic resource
Registro MARC
Tag12Valor
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008  220214s2022 usa|||| ||| ||eng d
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24510‎$a‎Why digital trust truly matters‎$b‎: consumer faith in cybersecurity, data privacy, and responsible AI hinges on what companies do todayand establishing this digital trust just might lead to business growth
260  ‎$a‎New York‎$b‎McKinsey & Company‎$c‎2022
300  ‎$a‎18 p
4900 ‎$a‎McKinsey digital‎$v‎September 2022
520  ‎$a‎A majority of consumers believe that the companies they do business with provide the foundational elements of digital trust, which we define as confidence in an organization to protect consumer data, enact effective cybersecurity, offer trustworthy AI-powered products and services, and provide transparency around AI and data usage. However, most companies aren't putting themselves in a position to live up to consumers' expectations
650 4‎$0‎MAPA20080568641‎$a‎Digitalización
650 4‎$0‎MAPA20080626075‎$a‎Protección de datos personales
650 4‎$0‎MAPA20170014157‎$a‎Tecnología en la nube
650 4‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
650 4‎$0‎MAPA20080611200‎$a‎Inteligencia artificial
650 4‎$0‎MAPA20140022700‎$a‎Ciberseguridad
650 4‎$0‎MAPA20080550226‎$a‎Confianza
650 4‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
650 4‎$0‎MAPA20150006509‎$a‎Experiencia del cliente
650 4‎$0‎MAPA20080550592‎$a‎Encuestas
7102 ‎$0‎MAPA20080442569‎$a‎McKinsey & Company