Centro de Documentación de Fundación MAPFRE - Responsible use of data in the digital age : customer expectations and insurer responses

MAP20220033473

Responsible use of data in the digital age : customer expectations and insurer responses / Isabelle Flückiger and Kai-Uwe Schanz. — Zurich : The Geneva Association, 2022

26 p.

Sumario: Data-driven personalisation in insurance offers considerable advantages to customers, such as increased affordability, improved access and better personal well-being due to enhanced loss prevention. It also presents a range of challenges, including pricing out of customers with higher loss expectations and issues around data security and privacy. This issue brief examines how insurers can responsibly capitalise on the benefits of increased data availability to better serve their customers, without compromising on trust

1. Empresas de seguros . 2. Transformación digital . 3. Protección de datos . 4. Confidencialidad de los datos . 5. Data driven . 6. Defensa del consumidor . 7. Personalización de productos . 8. Big data . I. Schanz, Kai-Uwe . II. Embedded Finance & Super App Strategies .