Centro de Documentación de Fundación MAPFRE - Europe 500 2023 : the annual report on the most valuable and strongest European brands : September 2023

MAP20230020197

Europe 500 2023 : the annual report on the most valuable and strongest European brands : September 2023. — London : Brand Finance, 2023

53 p.

Sumario: This year, Brand Finance has invested more in researching and understanding customer perception of brands across the world than ever before, with original research taking place in dozens of jurisdictions globally. The report you are reading is based on this extensive original research, with the findings representing a catalyst for further conversations

1. Marketing de la marca . 2. Gestión de la marca . 3. Valor de mercado . 4. Consumidores . 5. Opinión del cliente . 6. Evaluación de impacto . 7. Ranking . 8. Europa . I. Brand Finance . II. Título.