Centro de Documentación de Fundación MAPFRE

MAP20230024454

Interbrand best global brands 2023 : how iconic brands lead across arenas. — New York [etc.] : Interbrand, 2023

45 p.

Interbrand's Best Global Brands 2023 Report, the 24th ranking, a comprehensive valuation and exploration of what it takes to become one of the world's most valuable brands to provide a nuanced understanding of the opportunities and challenges shaping the global brand landscape at what appears to be a critical juncture. This year's report sheds light on a notable deceleration in brand growth

Ámbito geográfico: Internacional

1. Marcas . 2. Multinacionales . 3. Creación de valor en la empresa . 4. Imagen de marca . 5. Liderazgo . 6. Estrategia empresarial . 7. Innovación . 8. Ranking . I. Interbrand . II. Título.