Centro de Documentación de Fundación MAPFRE - The Open insurance conundrum : bridging innovation & reality

MAP20240005870

The Open insurance conundrum : bridging innovation & reality. — Paris [etc.] : Arthur D. Little Services, 2024

Sumario: Open insurance sharing insurer-held data and capabilities within a specialized partner ecosystem offers benefits to customers and industry players alike. As a key enabler for embedding insurance solutions within product and service purchases, it provides customers greater convenience, flexibility, and personalization. For insurers, it allows for better targeting, efficiency, product/service enhancement, and data accuracy

1. Empresas de seguros . 2. Innovación . 3. Seguros . 4. Productos de seguros . 5. Tecnología . 6. Orientación al cliente . 7. Ventas de seguros . 8. Marketing digital . I. Arthur D. Little . II. Título.