Europe 500 2025 : the annual report on the most valuable and strongest European brands

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      <subfield code="a">Brand Finance has deepened its investment in understanding customer perceptions like never before. This year, the Brand Strength Index has evolved to include metrics based on familiarity  and perceptions of both functional credibility and emotional appeal versus competitors. This updated model is designed to be
predictive of growth, capturing the drivers of value such as increased demand, higher willingness to pay, and stronger customer advocacy. The insights gathered from over 170,000 respondents across 41 sectors and 31 countries in this year's Global 500 report highlight the importance of these factors in shaping the world's strongest and most valuable brands</subfield>
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      <subfield code="a">The 500 most valuable brands in Europe collectively reached 2.3 trillion. Seven of the top 10 are German, with Allianz standing out in third place, whose brand is valued at 44.7 billion, 2% more than a year earlier. Its brand has remained stable this year and, according to the study, has performed very well in terms of familiarity, credibility and appeal in the eurozone,' it says.
It is not the only insurer on the list, as up to 33 companies in the sector are included in the ranking. Among the top 100, Axa ranks 18th; Generali, 29th; Zurich, 58th; Aviva, 96th; and Swiss Re, 100th. Mapfre, meanwhile, ranks 147th, being the only Spanish insurance company</subfield>
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