Decoding AI consumers : consumer trends 2026

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cam a22000004  4500</leader>
    <controlfield tag="001">MAP20250020412</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20251202094844.0</controlfield>
    <controlfield tag="008">251128s2025    usa||||       ||| ||eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">922.134</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="0">
      <subfield code="a">Decoding AI consumers</subfield>
      <subfield code="b">: consumer trends 2026</subfield>
      <subfield code="c">Statista</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">New York</subfield>
      <subfield code="b">Statista</subfield>
      <subfield code="c">2025</subfield>
    </datafield>
    <datafield tag="505" ind1="0" ind2=" ">
      <subfield code="a">Curious about how these insights come to life? -- Statista Connect -- Table of contents -- AI Enthusiast (Persona 1) -- Why it's important to understand AI Enthusiasts -- Growth in life and wealth -- The optimists of the marketplace -- Technology shapes their choices -- Influential and engaged -- Strategies for success (AI Enthusiast) -- AI Skeptic (Persona 2) -- Why it's important to understand AI Skeptics -- Broadly skeptical -- Glass half empty -- Careful, considered, committed -- Guarded with a dose of anxiety -- Strategies for success (AI Skeptic) -- AI Avoider (Persona 3) -- Why it's important to understand AI Avoiders -- A cautious consumer -- Financial guardrails -- Trust in people, not in tech -- Reliability over innovation -- Strategies for success (AI Avoider) -- The AI-Assisted Shopper (Persona 4) -- Why it's important to understand AI shoppers -- Digital-first and confident -- Embracing AI everywhere -- Influenced and socially connected -- Value-driven and analytical -- Health-focused and tech-savvy</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">The whitepaper explores how artificial intelligence is reshaping consumer behavior and identifies four distinct personas: the optimistic and influential AI Enthusiast, the cautious and trust-seeking AI Skeptic, the resistant and financially conservative AI Avoider, and the convenience-driven AI-Assisted Shopper. Drawing on survey data from the U.S., UK, and Germany, it analyzes each group's attitudes, values, and purchasing habits, highlighting their expectations around technology, trust, and personalization. The report emphasizes strategies for brands to engage these segments effectively through innovation, transparency, human-centered communication, and tailored experiences underscoring that understanding these diverse mindsets is critical for success in an AI-driven marketplace</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080611200</subfield>
      <subfield code="a">Inteligencia artificial</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080624019</subfield>
      <subfield code="a">Comportamiento del consumidor</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080550592</subfield>
      <subfield code="a">Encuestas</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080586546</subfield>
      <subfield code="a">Nuevas tecnologías</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080618698</subfield>
      <subfield code="a">Transparencia informativa</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080554866</subfield>
      <subfield code="a">Innovación</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20120019492</subfield>
      <subfield code="a">Tendencias</subfield>
    </datafield>
    <datafield tag="651" ind1=" " ind2="1">
      <subfield code="0">MAPA20080638337</subfield>
      <subfield code="a">Estados Unidos</subfield>
    </datafield>
    <datafield tag="651" ind1=" " ind2="1">
      <subfield code="0">MAPA20080638290</subfield>
      <subfield code="a">Reino Unido</subfield>
    </datafield>
    <datafield tag="651" ind1=" " ind2="1">
      <subfield code="0">MAPA20080637996</subfield>
      <subfield code="a">Alemania</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20200022350</subfield>
      <subfield code="a">Statista</subfield>
    </datafield>
    <datafield tag="856" ind1=" " ind2=" ">
      <subfield code="u">https://www.statista.com/business/decoding-ai-consumers</subfield>
    </datafield>
  </record>
</collection>